Join our host, Tom Peace, as he speaks to Amanda Cromhout, International Loyalty Personality of the Year 2023 and Founder of Truth, a leading global loyalty consultancy, along with Simon Jeffs, Principal Marketing Strategist at Marigold. The team will be talking about the significant business benefits of a successful customer loyalty strategy and how you can get there in today’s competitive marketplace.

Whether you’re building a program from scratch or innovating an existing strategy, you’ll hear lots of great advice from our global loyalty specialists, who have years of experience at the very forefront of customer engagement. We will explore two key topics during this webinar.

Why should a brand invest in customer loyalty? 

• How to build a business case to showcase ROI and the value of loyalty 

• Understand why customer loyalty needs to be at the very heart of your business strategy

How to measure the success of loyalty programs?

• Explore the different ways to measure success and the essential KPIs

• Uncover innovative ways to collect customer feedback and evaluate program success based on member perception, value and appeal 

Tune in on the 7th December at 1 pm GMT to gain insights from this world-class panel of experts on the benefits of loyalty and how to build the perfect business case.