A Deep Dive Into What’s Driving Consumer Spending and Loyalty

You need to resonate with consumers. We have the latest data to help you do it. Marigold’s Consumer Trends Index makes its return in 2024 with more data and more insights on subjects across the board – from the most effective marketing channels – like SMS, email and social – to brand loyalty to data privacy and beyond. 

Join Wendy Werve, CMO at Marigold, and Jim Clark, Strategic Insights Director at Econsultancy, to learn: 

• What consumers think is creepy, what consumers think is cool and how to leverage the right channels and tactics to reach your audience 

• Why email continues to be the top marketing channel for driving consumer purchases 

• How loyalty programs influences consumer behavior

• Why data privacy concerns continue to remain a focus for consumers