The good news: email remains the most effective channel for driving sales — with 52% of consumers having purchased a product directly as a result of an email they received in the last year.
The bad news: 49% of consumers feel annoyed by irrelevant content or offers, and 42% are frustrated by messages that don't reflect their wants and needs.
Looking at the numbers, it’s clear that the organizations sending relevant messages to customers in the moments that matter are the ones most likely to crush their competitors sales-wise.
If your current email marketing vendor doesn’t have what it takes to deliver and scale your email marketing and communications strategy in a way that drives sales, readership and engagement and delivers messages, promotions and content that resonates with the individual receiving the message – you won’t want to miss this.
Join Chris Marriott, President & Founder of Email Connect LLC for our webinar, “Insider Tips on Selecting the Right Email Marketing Platform.” During the webinar, you’ll learn how to:
The good news: email remains the most effective channel for driving sales — with 52% of consumers having purchased a product directly as a result of an email they received in the last year. ...