The future of email is about delivering the right message to the right person at exactly the right moment in time. Whether your college or university is looking to drive enrollment, applications, interest, attendance at events, or something else, this webinar will give you the keys to doing it more effectively with email.Join Marigold and recognized industry expert Jeanne Jennings to learn how to make your higher ed organization’s email marketing efforts more effective.Join us and learn:

• What subscriber journeys are key for each higher ed organization’s goal

• Which email metrics really matter to your college or university – hint: It’s not opens or clicks

• Where to begin with optimizing your higher ed organization’s existing email programs

• How to identify new opportunities to leverage email and meet your college or university’s larger goals

• And more

Bring your questions! We’ll have time for Q&A during the webinar.